Monica was producing TV shows when she learned about ethnography, a branch of anthropology that helps understand people's behaviors, motivations, and cultural understanding. She was fascinated by how this could be used to uncover the real reasons behind people's actions and choices.

This led her to switch careers to insights and strategy, where she helps brands understand their customers better. She believes that in today's data-driven world, it's essential to focus on the quality of insights and to build human-centric strategies.

Monica has lived and worked in India and Singapore and is now based in London, UK.

Monica is a Partner at an Insights & Strategy Consulting firm, Quantum Consumer Solutions. When not working, she loves spoiling her 8-year-old dog.